Southern China’s first O2O electric household appliances network officially listed three new board

March 10th news, the latest learned billion state power network, Shenzhen home network technology industry Limited by Share Ltd (hereinafter referred to as the home appliance network) for examination and approval in the new board officially listed on the transfer, transfer to the transfer agreement.

publicly stated that the home appliance network chairman Huang Weijun directly holds a 59% stake in the company’s shares, the controlling shareholder and actual controller of the company.

2013 year, year 2014, 2015 1-8 months, home appliance network revenues were $375 million 440 thousand, $428 million 370 thousand, 312 million 290 thousand yuan, net profit of $2 million 810 thousand, $2 million 480 thousand, $540 thousand.

it is understood that the main source of home appliance network revenue from digital, TV, air conditioning products sales, sales revenue of three types of products accounted for the proportion of total operating income has remained at more than 80%. But with the company’s emphasis on service appliances, technical services and installation and maintenance of the proportion of the contribution of a substantial increase in the proportion of the 2014 annual technical services and installation and maintenance revenue growth of 103.72% compared to the year 2013.

2014 annual consolidated gross profit margin of home appliances network was 4.11%, compared with 2013’s growth of 18.79% in. Overall gross profit margin is low, the main reason is the home appliance industry is a fully competitive industry, price competition grim.

in addition, the service range of the home appliance network is highly concentrated, of which 90.93% of the revenue from the Southern China region, accounting for the proportion of income from East China accounted for 6.13%.

as of October 31, 2015, the home network official website registered users totaling more than 110 people, approximately 20 thousand active users (including individual users and business users alliance). January 2013 to October 2015 the total transaction amount of about 1 billion 200 million. The company has set up two warehouses in Shenzhen, with a total area of more than 3000 square meters.

it is worth noting that more than 90% of household electrical appliance sales revenue from the alliance. Under the influence of Jingdong, Suning, Gome, Taobao and other large electricity supplier sales, direct sales of home appliances directly to the end customer sales is very low, the vast majority of sales through cooperation with the alliance.


billion state power network learned network appliance sales model include individual retail model and alliance sales model (O2O) two. Through 10000 stores network operating platform ( official website, mobile station and APP as the entrance, in addition to providing their own home appliance products, but also with offline physical stores (including vendors and service providers) alliance.

alliance through the provision of network operating platform into the field of electricity providers, the sale of all products of their own goods and home appliances network. Home appliance network through the entity shop to open the store experience stores, with the help of the alliance’s customer resources to expand in

Leave a Reply

Your email address will not be published. Required fields are marked *