Windows Phone 7 only sold 40000 units at launch says report

first_imgMicrosoft put together a huge marketing budget for Monday’s launch of their new smartphone operating system, Windows Phone 7, but so far, it doesn’t look like the public has been wooed: despite strong preorders and even some early sellout, it looks like Microsoft may have only managed to sell 40,000 Windows Phone 7 devices when it launched earlier this week on November 8th.The shockingly low number comes courtesy of the Street, which is naming a “market research source who tracks phone sales” for the data. To put that number in perspective, Apple’s iPhone currently sells about 270,000 units a day, and Android sells about 200,000 a day.Of course, the iPhone and Android have a buzz and momentum that has taken years to accrue, and neither sold nearly that volume when they launched. Even so, another metric still makes the Windows Phone 7’s launch seem ridiculously meager: keep in mind that Microsoft is giving all 89,000 employees a Windows Phone 7 device and you can see that demand so far has been low.Microsoft’s not in this for the short term, though. Windows Phone 7 is getting strong reviews, but it needs to gain traction. One thing that is probably hurting Microsoft here is that it’s three years late to the smartphone wars, and most people who would buy a smartphone are already locked into either the iOS or Android platform. Microsoft’s got a hard task ahead of it then: it needs less to win first-time smartphone buyers than convert existing users. Only time will tell if Microsoft can manage to do that.Read more at TheStreetlast_img

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