The key components of a trademark audit

first_imgWe spend a lot of time helping credit unions acquire new assets, including new businesses. In addition, we help them protect and enhance the assets they have. A way that CUs can protect and enhance their current assets is to examine their intellectual property portfolios—in particular, their trademarks. The value and relevancy of your brands is critical, and the right time to think about it is now. A trademark audit is an important part of an  analysis.Such an audit has several key components.First, we recommend doing a review of whether important brands, such as your name or marks identifying your key products or service offerings or newly acquired brands such as the name of a recently acquired credit union or bank. All of these can be protected through registration. Many institutions believe that long-time use shields them from infringement, however, this may not be the case. Common law rights are limited to the geographic area in which you have market penetration. Federal trademark registration, on the other hand, confers significant benefits: This is placeholder text continue reading » This post is currently collecting data…center_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

"The key components of a trademark audit"

Snow stops play in the desert

first_img Press Association Not one of the 64 players is through to the second round yet and 10 games, including those of top seeds Rory McIlroy, Tiger Woods and 2011 winner Luke Donald, have yet to start. It had been not only cold, but windy and then wet before the rain turned to sleet and eventually to snow. Despite freezing temperatures Sergio Garcia was able to get the tournament off on time at 7.25am, but he was on the 16th green two up against Thailand’s Thongchai Jaidee when the action was called off. Garcia was possibly one putt from victory, but like everybody else was just happy to retreat to the warmth of the clubhouse. Also going well were Ian Poulter, champion three years ago, and Lee Westwood. Justin Rose held a two-hole lead over KJ Choi at the turn – but the fifth seed had been four up. Ryder Cup hero Poulter led Scotland’s Stephen Gallacher by three after 12, while Westwood stood two up on Garcia’s fellow Spaniard Rafael Cabrera Bello after five. Welshman Jamie Donaldson had a tough time, though. He had to take a penalty drop after his opening drive and bogeyed five of the first seven holes to be three down to Thorbjorn Olesen, the Dane he pushed into second place in Abu Dhabi last month. Bristol’s Chris Wood was level with Masters champion Bubba Watson after six, while Graeme McDowell and Padraig Harrington – one of two all-Irish clashes with McIlroy waiting to play Shane Lowry – had only just teed off when they were called in. Gallacher three-putted the short sixth and then conceded the eighth and 10th before Poulter salvaged an unlikely half on the par five 11th after his carved second shot was perilously close to going out of bounds. Rose kicked off with a birdie putt of nearly 55 feet and Choi bogeyed three of the next four, but birdie putts at the sixth and ninth halved the deficit. Westwood produced arguably the shot of the day, drilling an iron through the wind to five feet at the short third, and Cabrera Bello three-putted the next to lose further ground. Wood needed only a bogey six at the second to draw first blood, but Watson’s pars on the third and fifth were good enough to take him ahead, only for the American left-hander to drop another stroke at the next. The biggest lead was held by Australian Jason Day, who was six up on American Ryder Cup player Zach Johnson after 10, while holder Hunter Mahan turned four up on young Italian Matteo Manassero. center_img Heavy snow in the Arizona desert meant less than four hours’ play was possible on the opening day of the Accenture Match Play Championship.last_img read more

"Snow stops play in the desert"

Man, oh, manager, it’s a mess

first_img Are we to assume that the bottom line to this whole mess was that Jim Tracy simply wasted too much time actually trying to win games with Hee-Seop Choi, Yhency Brazoban, Jason Phillips and some “Think Blue” essay winner named Brian Myrow instead of focusing all his efforts studying the philosophical ways of Plato DePodesta? After being told by DePodesta that he wasn’t up to speed on everything, do you think Tracy regrets not having upgraded from dial-up to DSL? What efforts will the Angels make, sooner than later, about getting that Rally Monkey off their back? So how’d you grade that offseason version of shortstop musical chairs with Eckstein, Cabrera and Renteria switching from the Angels, Red Sox and Cardinals? How much does Pete Rose have down on the Black … er, White Sox going all the way now? Does it make any sense for the Cardinals and Padres to even battle for a possible Game 4 Sunday at 1 p.m. when their Game 3 tonight doesn’t start until 8 p.m.? Did Vlade Divac fall over in surprise when he found out the Lakers cut him? Where were the TV cameras when Kenny Rogers was cleaning out his Rangers’ locker for the last time? What are the odds that the NFL has strongly discouraged any network from airing commercials for the Al Pacino/Matthew McConaughey flick “Two For The Money” during their broadcasts this weekend? What is Mitsubishi thinking by forcing a new mid-sized truck on the public called the Raider? Did you happen to read the review of this thing in Consumer Reports, about how it stalls every time you try to put it into drive because the “Check Quarterback” light keeps flashing? Will Vinny Testaverde be listening to instructions in his helmet Sunday from the Jets’ coaching staff or his health care provider? How much more rope does Phoenix Coyotes owner Wayne Gretzky give this rookie coach who can’t even fill out a lineup card? Tom Hoffarth is at (818) 713-3661 and [email protected] 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! So, if we’ve got it straight, and if the McCourts can still say it with a straight face: This is Dodger baseball? How, without even thinking of asking for FEMA’s help, do loyal fans sit and watch a kid with a wi-fi laptop single-handedly muck up a storied franchise while its current MLB-approved caretaker is scurrying to find Gary Coleman in hopes of having him float a loan? center_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe top 10 theme park moments of 2019 Would it be Wallace or Gromit who best fits DePodesta’s list of requirements for the next Dodger yes-man? What does Eric Gagne know about running a team anyway? And can you give us that address again to send in the $250 non-refundable deposit for 2006 Dodger season seats? By the way, did you know our Los Angeles Angels also charge $250 for their seat deposits – but they make it fully refundable? Wouldn’t that just be the capper to Dodgers fan frustration if the Angels scooped up Mike Piazza as their DH for 2006? Any critique on the way Garret Anderson cruised around the bases during his triple against Randy Johnson? Was it as slow as his home-run trot a couple of innings earlier? last_img read more

"Man, oh, manager, it’s a mess"

Gas prices likely moderately higher next year

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Consumers will likely be paying slightly more to gas up their vehicles and heat their homes in 2017, says Purdue University energy economist Wally Tyner.The price of gasoline is expected to rise after members of the Organization of Petroleum Exporting Countries agreed to cut crude oil production by more than a million barrels per day in 2017. Total global production is about 96 million barrels per day.“A cut of 1.5 million barrels may seem small compared with the total, but the world oil market normally is quite tight with supply and demand being about equal, so a cut of that size would mean some increase in crude oil prices,” Tyner said.The size and duration of the price increase will depend on whether OPEC members follow through on the agreed production cuts and whether non-OPEC members such as Russia curtail production as well, he added.“History suggests that it will be difficult to sustain the cut for all of 2017,” Tyner said. “It should be relatively easy for the first quarter because demand and production are normally lower. The real question will be sustaining the cut through the peak driving season next summer. Time will tell.”If oil prices rise too quickly, non-OPEC producers could reenter the market, driving prices back down, Tyner said. The benchmark oil contract for February delivery was selling for $54.78 a barrel Dec. 22.“The problem for the cartel is that if crude oil gets much above $60 per barrel, that will bring back the oil shale rigs in the U.S. and production could increase fairly quickly,” he said. “In fact, rig counts are already rising with the recent uptick in prices.”Based on current market conditions, Tyner expects gasoline prices to range from $2.25 to $2.55 per gallon next year – somewhat higher than 2016, but not nearly as steep as 2014, when the national average was $3.71 per gallon.He foresees similarly moderate price hikes for natural gas, with home heating prices expected to rise about 10% next year.Tyner noted four major trends that are impacting the U.S. natural gas market:* Increased natural gas use to generate electric power.* Slowed production due to lower prices.* Increased natural gas exports to Mexico.* Exports of natural gas in the form of liquids.These factors combined with harsher winter weather could increase the cost of heating a home next year.“The 2015-16 winter was relatively warm and natural gas was very low in cost,” Tyner said. “The 2016-17 winter likely will be colder and natural gas will cost more. Some companies will have purchased their gas earlier in 2016 when it was inexpensive, but later in 2017 the delivered natural gas price will be higher.”last_img read more

"Gas prices likely moderately higher next year"

2017 Buckeye Shepherd’s Symposium Presentations

first_imgShare Facebook Twitter Google + LinkedIn Pinterest As requested by popular demand, below is a listing of the presentations from the 2017 Buckeye Shepherd’s Symposium. Presentations from the two day event can be viewed in PDF format by simply clicking on the title of the presentation. For those that have further questions on the presentations themselves, feel free to email me at: [email protected] and I will help address your questions.Friday, December 1, 2017:Dr. Francis Fluharty – The Ohio State University, Department of Animal Sciences, Research ProfessorThe Realities of Finishing Lambs on Grass vs. GrainFeeding Ewe Lambs for Maximum Growth and ReproductionSaturday, December 2, 2017:Brady Campbell – The Ohio State University, Program Coordinator, OSU Sheep Team Alex Tuggle – Agriscience Education Instructor (Animal Science), Academies of Cleveland Adam Wagner – The Ohio State University, undergraduate student (Animal Sciences)Howard Wyman Sheep Industry SchoolRoger High – OSIA / OSWP / OFBF Brady Campbell – The Ohio State University, Program Coordinator, OSU Sheep TeamThe Management Continuum – Practices in Managing the Sheep Flock on An Annual Calendar Basis (Session #1 and #2)last_img read more

"2017 Buckeye Shepherd’s Symposium Presentations"

The Pretty Good House, Volume 2

first_imgNo ‘preaching to the choir’After Kolbert first mentioned the idea before the building science group, it became a regular topic of conversation at subsequent meetings, Watts said. Because she took “copious notes” in order to remember the material the group discussed, Watts found she had much of the raw material she needed for a book.“Dan Kolbert had the kernel of the idea of the Pretty Good House,” she said by telephone. “What’s a Pretty Good House? Well, it’s a house not for the people who are willing to go to the far reaches. Not for the people who have a limitless pocket book but people who Dan would call clients because you don’t always get to pick a client who has all the money to build things exactly how you think they should be built or go out on a limb with new technology.”Kolbert also was the first to suggest the material take the form of a coloring book, but Watts said she was the only person in the group who was interested in pursuing the project.“I kept asking for help, but none of those people thought that making a coloring book was at their level of dignity,” she said. “I just couldn’t drop it. I just couldn’t see that this information should be so hard to come by.”It might have remained a “coloring book” had it not been for a daughter who told her it had to be called something else, “because grown men won’t buy coloring books.” It became a “graphic handbook.”It took Watts 18 months to write and illustrate the first volume. Art lessons she began taking as a sixth grader gave her the skills she needed for the drawings. Despite the sometimes complicated building science that Watts explores, there’s nothing professorial about her tone.“The whole point of the book is to not preach to the choir, but to get the general mass of people to do better with their own homes,” Watts said. A Maine-based structural engineer has produced an updated handbook about “The Pretty Good House,” a middle-ground approach to building that falls somewhere between basic code compliance and pricey Passive House or net-zero energy performance.Helen Watts turned out the first volume of the Graphic Handbook of the Pretty Good House in 2013. (GBA bloggers Chris Briley and Phil Kaplan discussed Watts’s 2013 book in a podcast called An Update on the Pretty Good House — Part 1.)The slim volume explained the fundamentals of Pretty Good building with simple drawings and diagrams, but by the following year Watts recognized the need for an update. So she began work on Volume 2 and published that earlier this year.Maine builder Dan Kolbert first coined the phrase “Pretty Good House” at a once-a-month meeting of a building science discussion group in 2012. As detailed in a post by Michael Maines (see the first entry in the Related Articles sidebar below), the concept is not rigidly defined. It’s been called a “standard that’s not a standard” (architect Chirs Briley), “aggressively nebulous” (architect Jesse Thompson), and a way of annoying “humorless idiots” (Kolbert himself).Many posts at GBA have since bored into the topic. The bare-bone basics seem to have boiled down to this: very careful air-sealing, enough insulation for the climate, the inclusion of a mechanical ventilation system, and the use of building assemblies that are able to handle water vapor in ways that don’t cause damage or rot. According to some proponents of the pretty good approach, sizing the house correctly (not making it too big), designing for low maintenance, and including certain design features should also be on an expanded “in” list. Although written ostensibly for a Maine audience, its building principles are universal. RELATED ARTICLES The Pretty Good HouseThe Pretty Good House, Part 2An Update on the Pretty Good House — Part 1Is the Pretty Good House the Next Big Thing?Is the Pretty Good House the Next Big Thing? Part 2Martin’s Pretty Good House ManifestoRegional Variations on the ‘Pretty Good House’The Pretty Good House: A Better Building Standard? Positive reaction, low salesWatts said reaction to the two volumes has been positive, but that hasn’t translated into a lot of sales. Both volumes can be ordered on Etsy as a PDF download (99 cents each), or in a printed version for $5 each at Performance Building Supply in Portland, Maine. There’s also more information on Watts’ website.A short article in the Portland Sunday newspaper helped generate some fresh interest in the last week, but Watts can count on two hands the number of Etsy downloads, and she only had 250 paper copies of Volume 2 printed.“Bookstores didn’t want to carry it because it takes a lot of space to show it flat,” she said, “so it’s not a moneymaker on a square-foot basis. I have it in my local libraries – but I haven’t checked on how that is working either. Once the books are in people’s hands, though, I get very good comments – ‘I was looking around my basement, and I just thought ‘I can do better.’”“It seems pretty cheap for ideas that could save money and make your home (or other building) work better, be easier to maintain, be more comfortable – and be greener,” she said of the downloadable PDF. “Then again, as a structural engineer, I am always a bit taken aback when people don’t know the difference between beams and columns.”Watts says she’s most interested in seeing the ideas in her two books distributed as widely as possible, not only so more people live in comfortable, healthy houses but because better building practices will make for a healthier planet.“We’ve got to take better care of this planet or we’re not going to have one,” she said. “It’s my job to help people who don’t know anything about their buildings understand what they can do to make them better and what they can’t do.”As for Kolbert, he said Watts’ books are “terrific.” He described the Pretty Good House as a “non-prescriptive thought process” about building, and said it would be inaccurate to credit him with developing the idea by himself.“Anything more than the name is overstating the case,” he said.last_img read more

"The Pretty Good House, Volume 2"

PROMAC Delivers Shot in the Arm for Maternal, Child Health

first_imgStory Highlights The delivery of health care to mothers in Jamaica has been given a shot in the arm, thanks to the provision of 150 fully equipped midwifery bags to the island’s regional health authorities. “Globally, an estimated 358,000 women die each year from pregnancy-related causes. Ninety per cent of these deaths occur in developing countries. Seventy-five per cent occur during childbirth or in the postpartum period. However, when women have access to quality reproductive health care, including skilled attendance at birth, the majority of maternal deaths are avoidable,” noted Minister of Health Dr. Christopher Tufton. The bags – stocked with equipment for the delivery of newborns and postnatal checks – were acquired and are being distributed under the Programme for the Reduction of Maternal and Child Mortality (PROMAC). The delivery of health care to mothers in Jamaica has been given a shot in the arm, thanks to the provision of 150 fully equipped midwifery bags to the island’s regional health authorities.The bags – stocked with equipment for the delivery of newborns and postnatal checks – were acquired and are being distributed under the Programme for the Reduction of Maternal and Child Mortality (PROMAC).PROMAC is implemented by the Ministry of Health and funded by the European Union (EU) to the tune of Euro 22 million.“Globally, an estimated 358,000 women die each year from pregnancy-related causes. Ninety per cent of these deaths occur in developing countries. Seventy-five per cent occur during childbirth or in the postpartum period. However, when women have access to quality reproductive health care, including skilled attendance at birth, the majority of maternal deaths are avoidable,” noted Minister of Health Dr. Christopher Tufton.“This donation marks an important step in Jamaica’s drive to improve health outcomes for our mothers and children, by ensuring that women have access to skilled and resourced attendance at birth,” he added.The handover ceremony for the bags was held today (Tuesday, May 15, 2018) at the offices of the Planning Institute of Jamaica (PIOJ), which has overall responsibility for the management and administration of all official development assistance from the EU in the island.“Today’s event is, indeed, an important milestone as PROMAC helps to propel Jamaica toward achieving a reduction in maternal and newborn deaths,” said Programme Coordinator Dr. Simone Spence, who also heads the ministry’s Health Promotion and Protection Branch.“Our midwives are oftentimes the ones on the frontline in the care and delivery of expectant moms and we are doing our part to ensure that they have the tools to do their jobs,” she added.The 150 midwife bags were procured for regional distribution across the island at a total contract value of Euro € 50,938.50.The purchase and delivery of the bags is one in a series of recent achievements for PROMAC, which aims, among other things, to improve the quality of management of high-risk pregnancies at both tertiary and primary care levels and to improve the population’s health-seeking behaviour regarding maternal and child health.The programme’s other achievements include the deployment of six ambulances to six primary health care centres, namely the Mandeville, St. Jago, Annotto Bay, and Savanna-la-Mar health centres, as well as to the Chapleton and Alexandria community hospitals. Those six facilities are also shortly to receive radiographic and ultrasound equipment.last_img read more

"PROMAC Delivers Shot in the Arm for Maternal, Child Health"

NVIDIA makes new announcements NVIDIA Omniverse Jetson Nano NVIDIA Isaac SDK and

first_imgNVIDIA made a series of new announcements, yesterday. These announcements include a new and open, 3D Design Collaboration Platform called Omniverse, NVIDIA T4 GPUs coming to Amazon Elastic Compute Cloud (EC2), a new NVIDIA Isaac SDK, and the new Jetson computers. NVIDIA Omniverse NVIDIA Omniverse is an interactive open collaboration platform that can simplify the studio workflows for real-time graphics. NVIDIA Omniverse, announced yesterday,  has also added support for Pixar’s Universal Scene Description technology (allows information exchange about modeling, shading, animation, etc across different applications) and Material Definition Language (allows artists to exchange information about surface materials). Other features of Omniverse include watching projects unfold in real-time via Omniverse Viewer or a tool of their choice. The Omniverse Viewer offers very high-quality photorealistic images in real time by taking advantage of rasterization and offering support for NVIDIA RTX RT Cores, CUDA cores, and Tensor Core-enabled AI. NVIDIA Isaac SDK and the new Jetson Nano Jensen Huang, NVIDIA founder, and CEO announced NVIDIA’s Isaac SDK, last week, at the GPU Technology Conference. NVIDIA’s Isaac SDK will be made publicly available as the Isaac SDK Robotics developer toolbox in April.  NVIDIA’s Isaac SDK toolbox offers developers access to Isaac applications, Gems (robot capabilities), a Robot Engine and Sim. Isaac SDK makes it easier for the developers to add AI for perception, navigation, and manipulation into next-gen models. NVIDIA Isaac SDK has Isaac Robot Engine at the core that allows developers to build modular and high-speed robotics applications, including robot reference designs. Additionally, the NVIDIA team has also decided to open source their robot hardware reference designs, including Carter autonomous delivery, Kaya, Jetson Nano, Isaac GEMs, Isaac robot engine, and Isaac Sim.  The Isaac SDK robot developer toolbox can be used to create apps using these hardware reference designs. NVIDIA also announced a new AI computer for developers, called Jetson Nano, yesterday. It is available in two versions, the $99 developer kit (for makers, developers, students, etc) and the $129 production-ready module for mass market AI products. The Jetson Nano Developer Kit is available now and the Jetson Nano module will be made available in June 2019. NVIDIA T4 GPUs NVIDIA team published a blog post yesterday stating that AWS’s new Amazon Elastic Compute Cloud (EC2) G4 instances will feature NVIDIA T4 Tensor Core GPUs, in the upcoming weeks. The new G4 instances will offer a versatile platform to its AWS customers to deploy a wide range of AI services. Customers will be able to pair the G4 instances with NVIDIA GPU acceleration software for accelerating deep learning, machine learning, and data analytics.T4 will also be supported by Amazon Elastic Container Service for Kubernetes. The new EC2 G4 instances also offer support to the next generation of computer graphics to accelerate the workflows of creative and technical professionals. T4 will also be joining other Amazon EC2 instances featuring NVIDIA GPUs, providing developers and data scientists with compute resources available to support different customer needs. Other than that, NVIDIA Research has also come out with a deep learning model called GauGAN that makes use of the generative adversarial networks, or GANs, to convert segmentation maps into lifelike images. GauGAN allows its users to draw their own segmentation maps and manipulate the scene, labeling each segment with labels such as sand, sky, sea or snow. GauGAN has been trained on million images and is able to produce convincing results using its pair of networks, namely, a generator and a discriminator. Also, the research paper behind GauGAN has been accepted as an oral presentation at the CVPR conference in June. Read Next NVIDIA announces pre-orders for the Jetson Xavier Developer Kit, an AI chip for autonomous machines at $2499 NVIDIA makes its new “brain for autonomous AI machines”, Jetson AGX Xavier Module, available for purchase NVIDIA launches GeForce Now’s (GFN) ‘recommended router’ program to enhance the overall performance and experience of GFNlast_img read more

"NVIDIA makes new announcements NVIDIA Omniverse Jetson Nano NVIDIA Isaac SDK and"

WestJet offers bonus benefits to commemorate new SudburyToronto service

first_img CALGARY — WestJet will be launching new daily service between the Greater Sudbury Airport and Toronto Pearson International Airport starting Feb. 3, 2017. Operated by WestJet’s regional airline, WestJet Encore, the service will increase to three daily flights in May 2017.“WestJet is enriching lives and liberating Canadians coast to coast from the high cost of air travel,” said Bob Cummings, WestJet Executive Vice-President, Commercial. “As Canada’s low-fare leader, we are offering residents of Greater Sudbury the opportunity to fly more affordably and connect seamlessly into our expanding national and international network.”Glenn Thibeault, Member of Provincial Parliament for Sudbury and Minister of Energy for the Province of Ontario, added: “WestJet’s decision to offer flights in Sudbury will boost economic activity, create jobs and provide consumers with new, affordable choices. Sudbury is a dynamic community – with many people coming and going for work or for leisure – and I know these new options will make things a bit better for everyone.”More news:  Direct Travel names Smith as Senior VP, Leisure Marketing, North AmericaWestJet Rewards members taking their first flight to or from Sudbury between Feb. 3 and March 31, 2017 can register at westjet.com/sudburybonus to receive a bonus of 25 WestJet dollars just for trying the new service. Minimum redemption rules apply. For details go to westjet.com/rewards.As a further incentive, for the month of November, WestJet invites all business travellers in Greater Sudbury with top-tier status in a travel rewards program to provide proof of status to receive gold flight benefits in WestJet Rewards. For details go to westjet.com/sudburygold. Tags: Toronto, WestJet Posted by Travelweek Group Sharecenter_img WestJet offers bonus benefits to commemorate new Sudbury-Toronto service Wednesday, November 2, 2016 << Previous PostNext Post >>last_img read more

"WestJet offers bonus benefits to commemorate new SudburyToronto service"

Delta and partners strives to be the airline that you want to

first_imgDelta and partners strives to be the airline that you want to do business with Photos courtesy of Delta Air Lines and taken by James Kachan. Tags: Air France, Alitalia, Delta Air Lines, KLM << Previous PostNext Post >> TORONTO — Delta Air Lines, KLM, Air France and Alitalia took over the Royal Ontario Museum last week to recognize their top partners with their first-ever Agency Elite Awards.Jennie Ho, Managing Director Specialty Sales & Canada, Delta Air Lines, flew in from Atlanta to attend the event and thanked the Canadian partners, noting “[In Canada] we are not the obvious choice.”“There is a big player in the Canadian marketplace that you all have to do business with. And what we like to earn and what we strive for is we are the other option that you like to do business with, that you choose to do business with.”“We are here to compete for your business,” continued Ho, who brought up examples of when they have lost business due to pricing. She asked Canadian agencies to call their representatives to see what they can do.Jennie Ho, Managing Director Specialty Sales & Canada, Delta Air LinesSteven Larkin, Director, Sales, Delta Air Lines then presented awards to TEH – Canada, Voyages à La Carte, TravelBrands, Huntington Travel / The Fight Network, Flight Centre, Vision Travel, SkyLink Travel Inc., Royal Scenic Holidays, Skylink Voyages Inc., Merit Travel Group, Skyroute Travel Services, Airliners, Worldview Travel (Canada) Inc., Maritime Travel and J.T.L. in recognition of their support.More news:  Flights cancelled as British Airways hit by computer problem Posted by Wednesday, December 14, 2016 Share Michael Smith last_img read more

"Delta and partners strives to be the airline that you want to"