AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Royal National Institute of Blind People (RNIB) today launches an integrated campaign to help raise funds to enable them to provide advice to people across the UK who are facing sight loss.The charity is concerned that people who are starting to lose their sight do not always get the emotional and practical support they need. It has found that 47% of all eye hospitals in the UK do not offer any patient support to people who are going blind. As a result, nearly 23% leave the hospital not knowing what eye condition they have.The I am here campaign, the strategy and creative execution for which was developed by The Good Agency, aims to raise awareness of the importance of providing early emotional and practical support through sight loss advisers. It includes a call for the public to sign the RNIB’s petition for every eye clinic to have access to a sight loss adviser by 2019, and for the NHS and other funders to defend the posts of existing sight loss advisers.Integrated campaign launches todayThe campaign includes online, print, press, outdoor, TV, radio and direct mail. The Good Agency has assisted with strategic advice and creative execution.Chris Norman, Strategy Director, The Good Agency commented:“RNIB provides an incredibly important service to people in the UK and the need for this is going to gather greater value than ever before. We enjoyed helping them shout about the vital work they do, increasing their income and crucially, helping even more blind and partially sighted people get the support they need.” Advertisement 64 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 15 April 2014 | News 63 total views, 1 views today Tagged with: Advertising Consulting & Agencies Individual giving RNIB’s I am Here campaign to raise funds for sight loss advice About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.
More and more often these days, I find myself reflecting on the lyrics of Pink Floyd’s “Us and Them.”“Down and out, it can’t be helped but there’s a lot of it about; with, without, and who’ll deny that’s what the fighting’s all about; get out of the way, it’s a busy day and I’ve got things on my mind; for want of the price of tea and a slice, the old man died.”We find ourselves in a painful political cycle hell bent on pitting us against one another. And as if this political maelstrom isn’t challenging enough, I frequently find myself having to explain the pitfalls of “Us and Them” thinking to credit union folks. Personally, it’s frustrating, because I view credit unions as the original source of financial inclusion. After all, it was credit unions that championed providing access to affordable credit to the little guy.The topic usually surfaces during strategic planning conversations, and it’s usually with credit unions that are growth- (and identity-) challenged, and trying to find a target market where they can compete and win. Many credit unions define “us” as the people with good credit, good incomes – well-established prime consumers. Past strategies to compete with the best services and rates in very competitive markets have not been as successful as hoped. It’s usually at that point in the conversation that I bring up opportunities for serving emerging and underserved markets, like credit-challenged, lower-income, and Hispanic consumers. Then follow the “Us and Them” questions: “Do we really want to serve ‘those people?’ Why would we want to serve ‘them?’”Stephen Covey said, “seek first to understand, then to be understood”Covey has it right. It’s amazing how quickly barriers come down when well-intentioned people take a few minutes to first understand. When they do, they realize that not all credit-challenged consumers are deadbeats, and not all low-income people are waiting for a free handout. Many good credit union people are shocked when I share the average incomes or credit scores of the communities they currently serve. Nationally, more than half of all consumer credit scores are considered subprime, and 51 percent of all consumers make less than $30,000 annually. It’s time for a wake-up call: there are now more of “them” than of “us.” Now is the time for more “we.” After all, isn’t that why not-for-profit financial cooperatives were chartered? It’s a time for less judgement, and more innovation to figure out how we can more fully leverage our charters. It’s been my experience that “financial inclusion” nets greater results and is more rewarding than “convenient, friendly service and great rates.”My understanding of the complex issues surrounding modern-day poverty began in 2004, when my credit union brought in consultant Sandy Maynard to discuss poverty and income class-issues. She helped us break down walls, creating empathy and understanding among the staff. Hearing her words and personal experiences influenced me greatly. It was from that moment on that my credit union career focus shifted to one of greater financial inclusion. Sandy’s training and mentorship helped me understand why income classes make very different financial decisions. Having a better understanding of each group’s life experiences and values helped me identify areas of opportunity to reach out and serve more people. It’s been among the most rewarding work of my career, and it’s helped many of my credit union clients, many of whom are now among the fastest-growing and most profitable credit unions in the country. “We” is better. If your team could use more understanding, I highly recommend Sandy’s poverty workshop and group facilitation. It’s the perfect place to begin your understanding of the serious and complex economic issues currently facing our nation.Why it mattersPurpose – Real people’s lives improve when we begin to understand, and then we boldly act. When we extend credit to someone who is overlooked and underserved, accompanied by some type of development (training, coaching, education), they make their payments on time, and their credit score improves. When their credit score improves, they can get a better job, get better rates, pay less in insurance premiums, build assets, and buy a home. This is a much stronger brand-value proposition than better rates and fees. Is there a better explanation for our not-for-profit cooperative financial model? Our movement is founded on our acting to teach and lend to people the banks wouldn’t serve. Our model wasn’t built around having the lowest rate in town. I wonder when that mindset changed? Access to credit (and thrift) was our chartering cry. It’s in our roots, and it should still be in our DNA. It’s all about social purpose. “We” is better!Profitability and growth – The market is flooded with financial service providers who want over-served prime borrowers. That’s why so many credit unions are having a difficult time growing and thriving. So called “prime” consumers can go wherever they want to – and they do. It’s usually to the organization that has the greatest scale to leverage convenience, technology, and rate. Small and medium credit unions lack the scale to consistently and effectively compete in this type of market. To survive, they have to find a space or market where they can compete and win. Marketing 101 will tell you that you want to be number one, or at worst number two in your market. Being number 20 gets you nowhere. Today, there are hundreds of credit unions that have figured out how to profitably serve underserved markets, reaching lower-income, credit-challenged, and immigrant communities. No charity offered here. Remember, “not for profit, not for charity, but for service.” My perspective on service is more about access than being friendly and perky. The cool thing about these credit unions is that they are extremely relevant in their communities; they are thriving. Why? The communities and the people they serve need them.Preserving our charters – I believe the best path to greater legislative advocacy and victories is through financial inclusion. We’ll win more with “we,” meaning we should more closely align ourselves with the people others don’t want to serve and focus less of drawing a line between “us” and “them.”If you’re the least bit worried about the long-term growth and/or relevance of your charter – I recommend you take a closer look at any underserved or overlooked communities within your marketplace. If your organization has an “Us” and “Them” mentality – I highly recommend you first “seek to understand” and invite someone like Sandy to visit your team to share some insights and challenge your assumptions in this area. If you are truly committed to becoming more “We” focused, but are unsure how to be more inclusive and maintain profitability – send me an email and I would be happy to share with you best practices and references to assist you in this process. 81SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Scott Butterfield Scott is the Principal of Your Credit Union Partner, PLLC.Your Credit Union Partner (YCUP) is a trusted advisor to the leaders of more than 100 credit unions located throughout … Web: www.yourcupartner.org Details
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gameday cracker “So intense is his work with the first XI and, at most, two or three substitutes, to achieve his balletically choreographed brand of football, that squad management becomes an issue.“At Napoli he worked out his first-choice XI at the start of the campaign and did not deviate from it, except for replacing left back Faouzi Ghoulam with Mario Rui when the former was out for the season. Unhappy players on the bench simply felt left out.”It clearly works, though, as last season Napoli finished second in Serie A with 91 points, just four short of winners Juventus.Their points haul was a club record and also saw them become the first team to break the 90-point barrier and still not win the league. However, at one stage it looked they were on course to win a first title since 1990 when a late Kalidou Koulibaly goal beat Juve 1-0 in April. Manchester City manager Pep Guardiola said of Sarri’s Napoli: “[They are] one of the best sides I faced in my career – probably the best.” How the Premier League table could change after the Boxing Day fixtures Green reveals how he confronted Sarri after Chelsea’s 6-0 defeat at Man City tense smart causal Real Madrid ‘offer’ Isco to Chelsea in bid to ‘make room’ for Tottenham star Sarri’s training methods ensure players have his ideas drilled into their heads Chelsea latest How Chelsea could line up against Southampton – what system will Lampard play? REVEALED Boxing Day fixtures: All nine Premier League games live on talkSPORT Writing in The Times, talkSPORT contributor Gabriele Marcotti discussed the 59-year-old’s training methods, which he is likely to bring to Chelsea in an effort to make them easy on the eye.Marcotti says Sarri tends to conduct his sessions, based on endless repetition, at high pace to ensure they do not last for hours and the players’ attention does not wane. It can take them a while to get used to.“That emphasis on chemistry and repetition allows his players to pass the ball confidently into space, knowing a team-mate will be there or on his way,” Marcotti wrote, warning that these methods can spell trouble. Sadly for fans, and football hipsters around the world celebrating the win as if they had already won the league, Juventus’ might was too much and the club ended the season as champions for a seventh consecutive season. 3 silverware England’s most successful clubs of the past decade, according to trophies won 3 Which teams do the best on Boxing Day in the Premier League era? REAL DEAL Where Ancelotti ranks with every Premier League boss for trophies won shining Premier League Team of the Season so far, including Liverpool and Leicester stars REVEALED Every current Premier League club’s best kit from the past decade It appears as if Maurizio Sarri is edging close to becoming Chelsea’s new manager.The Blues confirmed – in a very short statement – they and Antonio Conte have parted ways and it is understood an announcement on the new look management team will be made within days.Sarri’s Napoli side have won admirers for their adventurous style of play, which brought with it two runners-up spots and a third place finish in three Serie A seasons. possible standings possible xi 3